BICYCLE NEWS!!!UK
With effect from 1 March 2023, Windwave is distributor of Ferodo Racing brake products in the UK!
Unveiling the new distribution partnership in conjunction with Windwave’s appearance at Core Bike show in February, Windwave Commercial Manager Luke Leuillette said: “We are thrilled to be welcoming Ferodo Racing to Windwave. Being chosen as a distributor for the UK is a great privilege for Windwave. Ferodo has been at the forefront of manufacturing brake components in the automotive industry for over 125 years, first manufacturing brake linings in Derbyshire in 1902. Ferodo is ready to begin innovating in our industry and their desire to supply and improve the world of cycling is fantastic.”
Ferodo Racing’s Sales Director, John Davies, added “we’re excited to launch our new range of Ferodo bike brake pads, discs and fluids and to make the products available in the UK via Windwave.”
Leuillette concluded: “With our determined focus of both Road and Off-Road products, Ferodo is a great fit for our company. We have some exciting plans together and the whole Windwave team is looking forward to increasing the visibility of Ferodo within our retail partners.”
